Our Business

MAPFRE ASSISTANCE is a preeminent provider of white-label and customized solutions to insurance companies, original equipment manufacturers (OEM), associations, automotive service contract companies, fleet services and loyalty programs in need of emergency roadside and assistance services.


Over the past 20 years, we have worked hard to become the preferred choice for high quality assistance services of more than 4 million customers of 40 major clients in Canada. We are committed to provide high quality assistance services in both French and English in our 24/7 call centres. In partnership with our sister company Road America, we are able to provide expanded seamless service to our clients and customers throughout North America. By delivering world class customer service, we aim to significantly enhance the value of our clients’ products, build brand value and ultimately improve bottom line results.


MAPFRE ASSISTANCE is a wholly owned Canadian subsidiary of MAPFRE ASISTENCIA, a MAPFRE Group company.